Animated video marketing is an engaging element to add to your marketing strategies. It makes it easier for you to convey what your brand’s message is. The vast majority of the people are those who happen to understand better if taught visually. John Medina, a molecular biologist claims that the human’s visions is their most dominant sense among others. Also, that humans tend to process visual data quicker than written information.
Most of the industries are focusing on switching to visual content to market their product or service on the social media platforms. However, there is a huge competition hereas well. Sincemost of the companies have started to opt for video marketing on the digital media, it becomes difficult for the brands to appear different than ordinary. For this reason, they are required to go for creative strategies like animated video marketing and go for tips and tricks that are likely to get them traffic on their sites.
The people of today’s world usually also avoid reading, so visual content is something that works effectively on grabbing their attention. So, if you have not already invested in animated videos for your next marketing strategy then you should do it right away. Apart from people being lazy about reading, there is also a huge population of introverts who do not like socializing. They would avoid interaction and in doing so, they may end up not knowing about your brand. Animated video marketing also goes a long way in order to target such audience and as a result you end up getting more sales.
Although suggesting this way of marketing is quiet easy to do so, but animated video content also has a lot to it to figure out. You will have to see what works in your favor and what does not. You can incorporate CGI in your videos, as well as, talking heads. All you have to check is which bring in more sales. Make sure you are well aware about the channel you are using. The videos should be relevant to the platform they will be playing on.
Your video must include a good introduction for the viewers to get to know you and build trust. Similarly, the viewer should know what to do after watching your ad, and for that you need a call-to-action.
What You Should Know About Animated Video Marketing:
If you are still rather doubtful about the new marketing idea, here are some of the factors you should be considering that will help you to make up your mind about it.
Animation makes it easier to understand complicated topics:
Bringing in visuals to your video helps your viewer to understand the complex details more comprehensively. Sometimes, which the text or any live video may not be able to covey. There are endless creative ways through which you can create animated marketing video and embed your concept into the minds of people. A good start would be to keep in mind that your video should not be too long. Longer durations tend to bore the audience and they immediately lose their interest. Your idea, if impactful enough, may even get them to start talking about it in their daily conversations.
Animation grabs your audience’s attention:
It is for a fact known, that viewing visuals keeps a person engaged long enough to convey a message. That too in a very short duration of time. Animation makes a person become curious about what is going to happen next and thus, it evokes emotion and feelings within them as a response. Your video has to be appealing to your audience in order to get that valuable feedback.
If we take Facebook’s news feed for example, it has the feature of auto-play. The videos start playing automatically and they do not play sound unless it is intended. Your animation should be powerful enough to capture the interest of the user fork the very first frame to make it to the last one. This is how animated video ads are working great over the traditional ads these days.
Animation is comparatively cheaper:
Every brand is looking for a great marketing strategy that will also come at a cheaper price, because who would not like to get conversions without having to invest a lot? This is where animation comes of great use. Usually the production of any video takes up about thousands or more. So, instead of having to find an actor, editor, director, etc. go for an animated marketing video maker who would do all of that and will cost you less, too.
Animated videos can be very useful for your marketing plans if used properly. It gets you shares and goes viral. People are open to give you their responses, which works great as a feedback for you to improve. To recapitulate, animated video marketing is relatively easier and cheaper to create and gives an even better response.