Despite the fact that an email is a classical form of marketing, it hasn’t died yet. Unlike the new mediums like social media marketing and messaging platforms, email may have lost its fluttering shine but can still be called as a profound channel for successful marketing. It is ranked among the very few marketing channels that can be used for building a closed and personalized connection with the potential audience. However, you must know the tactics of email marketing pretty well if you really aim to attain growth.
To help you understand the great tactics of email marketing, I’ve put together this brief guide putting in everything you might want to know about it.
What Is Email Marketing?
Nothing new, but just an ancient marketing practice that’s been so good at converting leads, it has made up to this era. It can help you connecting with your leads at a one-to-one level, boosting the level of conversions, and maximizing revenues to some great extent.
So, now that you know what it is, should you begin with the experiment? Nope. Hold on.
When Should You Use Email Marketing?
There are multiple different situations when you should use email marketing, however, the most likely can be listed as follows.
- When your brand aims to build relationships with potential clients.
- When your brand aims to build awareness across the audience.
- When your brand wants to promote the content across the audience.
- When your brand aims to generate leads in exchange for a useful asset.
- When your brand aims to promote the products and services.
- When your brand aims to nurture and retain the existing leads and customers.
Ready to jump in the experiment? Wait.
What Are the Benefits of Email Marketing?
- An estimate of 3.8 billion people is using emails across the globe. So, it makes email an utmost significant medium to connect with your audience.
- Research suggests that email marketing generates an estimated $38 for each dollar spent, turning it into a huge ROI of 38,00%.
- According to an estimate, two-thirds of customers have made a purchase as a direct result of an email marketing message.
- Even the leads generated already requires nurturing via email marketing and great content, or else they can slip out of the funnel.
- Email marketing is forty times better in nurturing clients in comparison to Facebook and Twitter combined.
- The best among all benefits, email marketing is an owned channel where you don’t have to be influenced by any external entity except for the compliance regulations.
Reached till here? Now you must understand what email marketing is and when should you use it.
So, Let’s dive into the experiment and learn the great tactics of email marketing.
The Great Tactics of Email Marketing
There are tons of information available on the ways you can implicate the best tactics if email marketing. Therefore, I’ve put together the list of tactics you must cater to as a beginner in this field.
Know Your Audience:
We all receive tons of emails on our accounts, right? Do we open all of them? Nope. We are most likely to open emails that are relevant and might be of our help. So, before you begin sending emails to your audience, know them to the core. You must have profound knowledge about the interests and needs in order to curate emails that might attract them. The better you’ll know them, the more your emails would attract them.
Determine Goals and Objectives:
Now that you know your audience, the next is to know your goals and objectives. There are certain different metrics you can achieve via the tactics of email marketing. however, you must set your objectives on a prior basis to keep them aligned and attain them with perfection.
A Way to Call People for Subscription:
Now that you know both the audience as well as the goals and objectives, it’s time to build a list of people you can send your super-effective emails to. For that purpose, you will need to adapt certain ways such as building a list of existing clients, extracting your website traffic and calling them for subscription, etc.
Whatever the way you may choose, it will take a little time and effort to build an extraordinary list of people. However, you must treat each of your email subscribers as an asset since beginning to fill in the funnel much deeper and grow your subscribers organically.
Pick Your Email Campaign Type:
Alright, so there are so many types of email campaigns utilized across the globe. And to chose the best among them might seem daunting at times. From weekly newsletters and product launch announcements to sharing your blog posts twice a week and sending discount subscription offers, you can get confused between what to do and what not to.
These are some tough questions; however, the answer isn’t ambiguous. There is a long list of email campaign types that can be learned and understood so as to decide which one suits you the best. Also, you can curate different email campaigns at a time targeting the different sets of audiences and clients you have.
Prepare an Action Plan:
This is an important factor that is often neglected. You cannot send all your content in a week and sit back for the remaining month. There must be an action plan where you decide the total content to be shared over a month, divide it into a weekly or bi-weekly basis, and then set times for each of the particularly based on audience insights.
Measure and Track Your Outcomes:
No success can be defined without measuring and tracking. Measuring is a primary thing in marketing, and we must apply it to each of our goals and action. As we have already outlined the key metrics for success while putting up the aims and objectives of our email campaign, we can easily measure the performance over time and determine the stage of success at which we are lying.
This is important because it helps you determine whether your efforts are actually taking you closer to the KPIs or not. In case you’re lacking somewhere, you can take immediate action.
Putting It Condensed:
Among so many rules and tactics of email marketing, the key is to remember your email contact list is made up of human beings. The more you humanize your email campaign, the better you’d be able to attract, convert, and generate sales. However, to give your email campaign a touch of professionalism, you may hire a digital marketing agency that offers services like email marketing, social media marketing, etc. and effectively gram your share of sales from the market.