A social media strategy is the conclusion of everything you plan to do and accomplish on your social media. It allows you to track the milestones you set and analyze the progress of their success rate. It helps you assist that either you are going on the right track and right pace.
The more specific your strategic plan is the more effective and accurate it will be. Try to keep it minimal while setting your milestones and KPI’s making sure they are attainable within the allocated time frame.
In this blog, we’ll walk you through six steps that will help you throughout while constructing a successful social media strategy of your own.
What is Social Media Marketing?
Social media marketing is the process of using social media channels to promote and sell a brand, service, or product.
Social media marketing helps businesses in several ways
- Increasing brand awareness
- Creating communities and interacting with them
- Selling of product or services using social media platforms
- Assisting in developing content for all social media
- Collecting feedback of clients
- Providing customer service to customers
- Advertising products/services to defined target audiences
What is a social media Strategy?
A social media strategy is a document depicting the milestones you have set, the tactics you will adopt to reach those milestones, and the metrics you will measure to track your progress.
Your social media strategy must have your brand/product’s highest goals which you will be accomplished using all your social media platforms.
In the end, social media plan should define the roles of your team members to achieve those milestones one by one.
Top 6 steps to construct a successful social media strategy
Step 1: Define social media goals that align with your business objectives
The very first step is to select the goals and objectives of your social media strategy, without goals you won’t be able to track your progress and ROI (Return on Investments).
Make sure that your every goal is perfectly aligned with your business goals, and should be specific, measurable, Attainable, Relevant, and time-oriented.
Step 2: Research about your Target Audience
Having a piece of knowledge about your target audience and what they want to see on social media is the key to success.
That way you can create the content for your social media channels that your target audience would love to see and interact with. i.e., liking, commenting, sharing, etc.
Follow these tips while researching and defining your target audiences.
- Know their personas which include their age, gender, location, average income, interests, etc.
- Know your target audience’s pain points and how your solution will help to cure their pain and hassles.
- Research about your target audiences’ types i.e., Millennials, Gen X, Baby Boomers, Silent, and categorize your target audience in such type, that might help you in creating dedicated content for each type.
You can your social media insights to have valuable information about your audiences’ location, age range, gender, etc., which might help you figure out your red spots.
Step 3: Know your competitors
Odds are you might be having a competition already that you can take advantage of by researching your competitors and knowing what they are doing.
Conduct competitive analysis, that helps you understand who is your competition and what they are good at and not so good at. You can get tips about what you should be avoided while you execute your strategy and what you should be focusing on the most.
You can also analyze that what kind of posts are getting more engagement from the social media insights that might help you to create more similar content.
Step 4: Conduct a social media audit
Optimize your social media by conducting an audit by answering these questions
- Observe what is working well and what’s not?
- Track who is engaging with your posts?
- Which networks your target audience use the most?
- What are the peak active timings of your target audience?
- Compare your social media with your competitors and see if you are getting better or not?
- Are there any imposter accounts following you that are just spam or fake and using your brand identity?
- What kind of posts is getting the least engagement?
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By collecting such information, you will have an idea of what needs to be fixed.
Step 5: Construct a content calendar
To be updated and for posting promptly, construct a content planner which will assist you with what to post and when to post.
Divide your content into forms so your target audience doesn’t’ get bored from seeing similar content every time. Implement innovation and don’t be afraid of testing out different concepts.
You can also Preschedule your posts to get them posted promptly.
Step 6: Evaluate and adjust your strategy
Strategy is the most important part of your marketing process, and you can not predict it with full accuracy on the initial levels.
Keep on adjusting your strategy as you implement it by tracking your social media insights and performance metrics. You can try conducting A/B testing and select the best performing posts and improve your strategy accordingly.
Over to you
Social media strategy plays a vital role in executing social media marketing, which helps you to accomplish your expected goals and get more sales.