Website content matters more than your website design. In many ways, what you put on your website is more valuable of an asset than most of your business activities. In fact, powerful content has the ability to sell even the worst of products or services! Content is basically anything from texts, videos, images, and any other forms of information.When these informational forms group together in an engaging, effective structure to send a message to your viewers about your brand, that is when your viewers convert into your followers or customers.
There are many ways to catch your readers’ attention i.e. make your content engaging. Some of those ways are highlighted below.
Ways to Create Engaging Website Content:
Use the 10x approach:
The term ‘10x content’ is an approach that many content writers use to add value to the content. It basically means that you write a post not just for the sake of writing, but for the sake of providing unique, useful content. For that, you should research different sources about your selected topic before writing your post, and then write what most blogs have missed. Basically, the point is to avoid just recreating one or two short, less detailed posts you read, and to aim for content that comes from comprehension.
Optimize for Leads – Not for Visitors:
You don’t want just visitors who view your website once, find it uninteresting, leave and then never come back, right? You want leads – visitors who convert into your customers or followers. For that, choose keywords and topics specific to your target market instead of a general market. The more specific your SEO keywords are, the higher your conversion rate is likely to be.
Generate Engaging Headlines:
You probably already know that headlines get the most attention when it comes to content. In fact, most people don’t even read the content, and click the article simply because the headline caught their interest. Hence, aim for a catchy (but not misleading) headline for your post. Ideally, your headline shouldn’t be more than 62 characters, and tells the viewer that you have the answer to their questions/problems.
Answer their Queries:
If you are a website content manager, you would know what this means. Users usually search Google with questions like “How to remove photo background?”. That’s when you take their search questions into consideration and answer them directly, often by making their questions your actual topics for the posts!
Have Reliable Information Sources:
Obviously, whatever information you have is either from experience or from a source. These sources may vary in form from content to content, but it is equally important to have reliable sources of your information and cite them in order to avoid plagiarism as well as to give credit to whoever’s information you have used in your post. Citing the sources also makes the viewers trust you better, while ensuring that the website writeris not blamed if any of the sources have posted any wrong information.
Include a Call to Action:
You are not writing a post just to give information. You are also generating content for engagement and traffic. For that, you can include a Call to Action at the conclusion of your post by telling the readers to comment, share, sign up, etc. A better way of leaving CTAs without having to say them outright include telling stories so that readers will relate and naturally feel the urge to share their experiences as well.
Maintaining the Quality of Your Content:
If your content is not always meeting the standards of the market or standards set by your posts, then you are risking losing your followers. By constantly delivering content that is written creatively, uniquely, and is error-free, you ensure that the readers can trust you because you have input effort into that content. A low-quality article will only give the impression that you don’t really care what your content is getting across about you.
Using Different Forms of Content:
As mentioned earlier in this article, content is not just text, but also includes media like videos and images. Grouping these different forms of content together creatively and coherently can significantly boost your viewership by engaging the audience well into what you post. Why? Because the more of the five senses your content appeals to, the more engaged the reader feels with your content.
These 8 tips are of immense use to any website writer looking for ways to make their website content more engaging and fruitful. By following these tips and posting useful content, your views, shares, and comments are likely to get a good boost. However, using these tips once or twice won’t give you any results. Creating quality content regularly is the only road to success in this niche.