TVC advertising is still the most popular and effective medium of advertising despite many different marketing trends that are being used.From print media to electronic media to digital media, advertising became the most common function of all these to generate finances as well as to increase sales of products and services. First of all, not all advertisements are intended to boost sales; some may be aimed to increase brand awareness, some may fall under the category of public service messages, but most of the advertisements have a huge impact on sales of the brand. TV Commercial advertising meaning is the advertising on television, which is usually the most expensive form of advertising.
Reasons Why TVC Advertising is Effective:
What exactly has made TVC the most effective form of advertising for increasing sales? Let’s read on to find out:
Reaching the Masses:
Running your ads on the television has one major advantage… massive reach. The common use and availability of TVs in every household make it a medium that can communicate to a very large, yet unknown audience. While targeting the audience is usually preferred, it is somewhat difficult to do so in TVCs. However, the viewership of your ad is greatly increased by running it on TV because it gets more eyeballs as people usually watch TV in groups of friends and families. Obviously, more eyeballs lead to more chances of sales.
Targeting the Audience:
This obviously contrasts with the previous point that mentions the ‘somewhat’ inability to target specific audience when running a TV commercial. However, it is possible and in fact, important, to target audience in TV Commercial. This is done a little differently than regular marketing. For TV Commercial targeting, not only the content of the ad needs to be optimized according to the brand’s target audience, but also, the ‘ad spots’ have to be bought to run the ad for the targeted audience.
Detailed market research is conducted before placing the ad on a TV channel. For example, an ad for women’s clothing will be most likely placed at the ‘ad spot’ that has most female viewers, like the prime time consisting of a TV series that is popular among women. This process ensures that your finances spent on TVCs are not wasted on irrelevant viewers, but mainly on those that the TV Commercial is intended for, so you could gain a good Return on Investment in form of increased sales. TV Commercial advertising agencies are usually experts in buying ad spots that are suitable for a particular brand.
Being in the Spotlight:
The best part about TV commercials is that they give complete attention to your brand’s services by eliminating momentary competition. For example, if you are a restaurant, your audience on digital media have diverted attention because they can see ads popping up for various brands on the same screen, which may take their attention away from you. On the other hand, the TV screen shows only you when running your TVC, so that the audience is watching you only and no other brands, which makes it easier for you to attract them and convince them to avail your services. Moreover, brands that have active TV Commercials are often more trusted by consumers than brands who don’t.
Why do people tend to trust ads on TV more than those on other mediums? It is psychologically researched and concluded that people trust ads on their televisions for two main reasons: First is that the audience can relate to the television as something they are familiar with, just like they can rely on news that goes on TV channels;Secondly, the high expenditure of TVCs proves that a brand is committed and genuine enough to afford an ad spot, so viewers see it as a brand that is already doing well and making good sales so they are inclined to buy from the brand themselves.
While print ads give only a glimpse of the product, TV commercials appeal to both visual and hearing senses due to being a video content. The advantages of video content for advertising are a long list, including a lasting impact, brand recognition, attention-grabbing and more. This makes TV ads more appealing and engaging so customers feel tempted to buy the brand’s products and services.
Coming up with great TVC advertising ideas is not always enough, but it is more important to know why and how advertising on TV works. The above reasons detail how you can use TVC marketing to achieve your desired results.