We can see advertisements everywhere nowadays, whether it’s an ad blocking a Youtube video or a blog post with some interesting titles wanting to allure people towards them. Those advertisements are getting harder to get away with. Like these negative advertisements, which only do the work of disturbing people, you might have a chance to stop interrupting and start assisting your customers with better advertisements. And by that I mean content marketing! It is a kind of digital marketing which drives sales via providing the clients what they genuinely want to look at. In this article we will be talking about the perks of content marketing to make you understand how useful this marketing approach could be for your business. So, let’s get started!
Benefits of investing in a content marketing
Google likes a good content
Yes! You heard that right Google wants quality content. There is just one rule if you want to rank high in the Google search engine, which is to provide quality content otherwise there’s no chance for you. Google is dedicated to giving its visitors search results that give exactly what they want. The greatest method to give that service is typically through strong content. Okay, so Google is a big fan of content. What does it matter? Everybody, in a nutshell! One study revealed that an average website gets 10 times more traffic from Google than Facebook. To put it another way, content marketing has the power to boost traffic of your website via the most effective means which is “organic search”.
Greater revenues are generated via content marketing
It’s pointless to increase site traffic unless it won’t lead to significant purchases. Don’t be concerned! Additionally, content marketing aids in the increase of sales. The majority of potential clients will be hesitant to purchase from you probably initially when they just learn about your company. Before making a transaction, customers go into a shopping experience. This purchase method is quick for minor things (such as a bag of candy), but it requires significantly longer for bigger items (such as a new vehicle). Prior to purchasing something, if a person thinks that there has been a problem that needs to be solved. They take out some time and search about their problem to better understand and then take any decision.
Through helping to educate the prospective consumers on where they’re looking for, a well-designed content marketing strategy may aid people at all three phases.
As a result, content marketing assists you through:
- Getting your prospective consumers one bit closer to buying.
- Developing a connection among the intended market to encourage people to engage alongside you rather than your competition.
If that doesn’t seem sufficient, inbound sales (those generated through web marketing) convert at quite a 14.6 percent rate, whereas outbound ones (those generated by cold phoning, mailings, etc.) convert at a 1.7 percent rate. This is why content marketing is so important because it drives sales at a higher rate.
You can control conversions through content marketing
It is not unrevealed that putting a product on sale is much easier when the client is searching for what you have to offer. Assume you’re in the business of selling moderate couches. Somebody looking for a cheap couch will be difficult to persuade. Through the minute customers enter the shop, they’ve actually decided on the kind of couch they require.
Imagine if you can somehow speak with the individual as they would be looking for couches? Well, if you can still persuade them of the value for spending a premium in excellence prior customers made up their minds of how much they’d invest? It’s priceless to take charge of the situation when your highest probable clients are learning oneself. Anything from vehicle security to company technology is the similar way.
Therefore, why don’t you post on such topics? So why don’t they take command of its conversation while their clients are trying to figure out everything they want? Possibilities are, your competing companies are taking your finest target users before you even get an opportunity to reply.
As compared to traditional marketing it is less annoying
Here is a question for you! Do you like being interrupted in the middle of something important you are watching or searching? I bet no! 40% of people who use the internet use ad blockers and if you think this number is going to decrease with time, you are highly mistaken. Definitely, banner ads are a good approach to display the services or products and about your company. However, if you are thinking of investing in T.V commercials or any other kind of ad that intervenes, whatever your customers are watching is not really a great way to win them. But when we talk about content marketing, it allows you to establish connections with customers in a way that could help them.
Increased brand awareness
Now let us imagine you own an investment company and intend to publish an instructive post about “how or where to put the money in stock” which comes first on Google. Each month, almost 40,000 individuals use Google to look up exact terms. Each year, you’ve exposed the product to 480,000 prospective clients.
That is indeed simply for the sentence “how or where to put the money in stocks” alone. In addition to that, 4 million consumers look for the precise term “how or where to buy stocks” each month, not even to forget all the other near variations. Annually, at least one million individuals look for information on this topic. To share this on Twitter, click here.
Help increase your social media following
When you will provide your potential clients with quality content they are going to become supporters of your brand. And the possibilities are that many of these customers will follow you on several social media platforms such as Facebook or Twitter in order to be aware of what you post in future. Moreover, these people would share your article with their friends or family on social media. With the help of this your followers are also going to increase.
The customer support staff will thank you for using content marketing
Is your consumer support team constantly answering the very same queries? Spend the effort to provide an insightful response to these concerns, either it’s how to change the passcode or how to utilize certain items. Put them all together in a blogpost as well as a set of blog articles that the customer support team may promote as they get these common queries. Most clients would seek the information on the internet rather than contacting the customer care department in the first place.
Your refocusing viewing audience grows as a result of content marketing
Setting out banner adverts of the items to customers who view the product descriptions but close the website without buying a thing is among the most efficient advertising techniques for e-commerce enterprises. Consider me a snob for bringing this up despite blasting TV commercials. Locating people who have expressed potential in a few of your items then informing people about that as well, on the other hand, brings worth.
The similar method can be used by content marketers. Assume you’re going to scribble a post about the top seven concerns to consider before purchasing a new blanket. Many who viewed the article are far more likely to purchase a new blanket in the days ahead. Then, why not put up extra advertisements for the best blankets for one of those viewers?