A brand without an internet presence these days is a brand without an existence. Everything today is on the internet. Name it and the internet has it. Keeping this into consideration, the emergence of the…

Marketing and branding are two terms that are often used interchangeably but wrongly. In fact, these are two entirely separate yet interlinked processes. Before we delve into understanding the differences between marketing and branding, let…

The time when marketers had to find ways to bring their advertisements in front of their customers for them to recognize the brand, has gone. Now. branding is here to save the time. Thanks to…