Sometimes I think what you want to say (communication) is difficult. The kind of discomfort you feel when telling people what you mean is on another level. At times it is difficult with friends even then to think about how much it can be problematic with strangers; on top of it, there’s money involved. Scary. Right? So, when it comes down to designing a logo, your clients have so much to tell you about what they want or what they really want to portray. However, it can not go right when it’s you who doesn’t know what questions to ask.
In this article we will be talking about all the right questions to ask to your logo design agency. There will be two separate sessions where you as a designer will ask questions from your client and also your clients will ask questions from you. Consider it as a guideline at the outset of a work or perhaps an introductory conversation to ensure that no logo design concerns are overlooked.
Importance of communication to create a logo design
Communication is key to creating a good logo design. You can’t make a good one if you don’t know your client’s requirements. There will be confusion all along, and in the end, all the efforts will be in vain because that logo will not be beneficial. It’s evident that both the client and you as a designer may have so many things to ask. There definitely will be precise goals and choices of your client that you need to hear since, without it, you wouldn’t be able to create a logo that your clients need.
You can never know what your partner is thinking or what’s in their head until you ask them. But, if you are a newbie and don’t really know what to ask your client or the designer, don’t worry! This article will be helpful for you. Here we will not be discussing the bare necessities: design components and payment methods. It is to remind you!
Moreover, at any time, if getting to start a new logo design project, always remember to ask about design components. Also, make sure you have cleared all your concerns about payment. When you are done with all of these questions, you can jump to the more precise questions you want to ask the other party.
Questions to ask clients from designers
What is the project’s probable timeline?
The most usual conflict between the designers and the clients is when the product will be prepared. There will be no future disappointments when you set realistic expectations from the initial stage. Having firm timelines allows you to plan for everything else, such as what you’ll do with the logo once it’s completed. Just keep in mind that your preferable timeline is not always feasible. You can use these kinds of questions to start the conversation to know the expected deadline and what objectives to anticipate along the way.
What is your preferred method of communication?
Yes, you might have sat down and asked some questions about the project but still, if you want to contact your designer, what will you do? You should ask in the beginning the preferred method of your designer to communicate. Because some switch off their mobile phones for days and some won’t mind chatting with you. So, don’t you think it’s important to talk it out from the start? It will be convenient for you mainly if you are in favor of a more hands-on perspective. You would want to work with a designer who is more in harmony with your handling technique.
What do you require from us?
In order to make a logo design effective, your designer needs to know everything about you. The more your designers know, the easier it will be for them to design as per your instructions. Unfortunately, designers don’t always contain a list of what they need, so you can ask them what kind of documents or information they need. Generally, branding approach guides are beneficial for making a good logo, but if you have any unique data, that might be helpful too. Or ask your designer what would be helpful for them.
What kind of competence do you have in our field?
The finest designers of eatery logos might not be good at the manufacturing industry’s logos. It’s just not enough to know about how the industry works, but also you have to understand the targeted demographic of the industry. It would be great if your designer already knows your intended audience. Spend some time to know about your designer’s experience in your specific market. And if you think they don’t have that much experience in this particular industry, yet you love their style, you can always provide them with information about your business.
How do you go about coming up with ideas?
Designers each have different routines and working patterns that might or might not become an issue based on your requirements. In order to avoid having high assumptions, inquire on how they intend to approach your logo design. When your designer is a night person, for instance, don’t anticipate handoffs at the close of each day.
Having a realistic schedule is also closely related to this. Your design may go through a prolonged thinking phase, perhaps days passing without noticeable progress. Then, in a matter of a few hrs, they have a finished logo design. It might also be the other way around: a brief brainstorm period backed by days of the thorough layout.
Which services do you offer as a component of your fee?
It is a much more practical concern to be answered as soon as feasible. Customers regularly jump to conclusions of what they’ll get and don’t inquire more once learning the designer’s charge. Inquire about modifications, additional time, or other changes to the logo design that you require. If you do have some specific requests for your organization, such as in-office conferences, make them known as soon as possible.