Do you feel like falling into a puddle with your current digital marketing tactics? Well, if yes, then not to be frustrated at all; you can now boost your e-commerce business with digital marketing strategies. Hence it will bring up sales, clicks with conversions, higher rankings and prosper through social media channels.
Digital marketing is a huge field with various types that’ll assist you to promote through. Even though, many of us know that starting an e-commerce business is not a cup of tea and flourishing it is even less so.
Still, we take up this challenge as we know the basket is full of new strategies and tips, we just have to look for it. On this note wisely said by a Chinese Military Strategist, Sun Tzu, “People should not be unfamiliar with strategy, those who understand will survive and those who do not will perish.”
Whether you strategize or not! Now you can boost your e-commerce business with digital marketing tips and tricks that’ll help you in the future too. Hunt down these 5 amazing strategies to flourish your business.
Boost Your Ecommerce Business with Digital Marketing Strategies
No one’s perfect! Here for, even the best marketing strategist’s missed out the point many times. As reported by Smart Insights, “49% of organizations don’t have a clearly defined digital marketing strategy.” This is the reason why they’re unable to improve their ROI. Let’s figure out strategies to boost your e-commerce business with digital marketing.
1 – It’s Time to Exhort for Sale
Now is the time you ask for sale until you ask for it no matter how well designed and informative presentations you roll out you’ll stay empty-handed. The case of digital marketing goes in the same paving. No matter, you deck your website with Artificial Intelligence (AI) functions, latest 3-D illustrations and 360-degree information until you don’t frame a professional call-to-action, it gets difficult.
Why your viewers bounce back?
- Unclear and cluster filled Call-to-action.
- Buy icon is surmounted with multiple links that take them away.
- Usage of under looked methods of sale.
How about we look into the underlooked methods of sale that’s, unfortunately, dropping sales. TRY ON!
Upselling Ads – These sort of ads that mark out expensive products or provokes purchasers to buy upgrade version helps to boost up sales. According to a study, it concluded that “Merely, showing a high priced item next to the shopper’s choice, 4.25% of all shoppers bought the more expensive item instead.” This shows placing something premium escalates the choice of customers hence, they buy out the expensive one.
Cross-Selling Approach – As per research it is reported that “31% of retailers see conversion rate increase from 1% to 15%.” Merely, it states that e-commerce brands must think about how to display ads and build links closely related to the respective complementary. Like, encouraging a buyer who just purchased a mobile phone to buy a protective case and earphones at the same time that’s cross-selling. This is how you will boost your e-commerce business with digital marketing.
2 – Enhance Your Email Campaigns
The most critical part of the sales funnel is your email marketing campaigns that boost your e-commerce business with digital marketing. As there are websites that work on email campaigns, here for optimizing the fundamentals is essential to escalate conversions and sales.
- Send out discount offers– This will level up the engagement game for an e-commerce business.
- Greeting Emails– It focuses on the future up-sells, also strengthens the bond between the business and customer relationship.
- Provide Tips for Interest– A relevant content on tips, product offerings, discount coupons and much more keeps your brand at the top.
- Brisk Reminders– Keep your customers updated, don’t leave them alone to get hunt down, as the drop in new arrivals, coupons, price drops, birthday greetings and notices.
- Ask for a Feedback– Always ask for feedback and modify things accordingly.
3 – Integrate Social Media Sites
Social media marketing booms into the category of digital marketing. Therefore, some channels have to be focused on the making of these plans; this is the way how media presentations will help in boosting sales and convert customers.
YouTube – This video site is the third most viewed among all channels, thus perfect for converting leads and scale up sales through valuable content for free such as:
- Explainer Videos
- Product Videos
- Cross Promotions
- Product Launch
- Tips and Tricks videos
Facebook – Almost 2 billion people use Facebook, here for it’s the best medium to promote each month. Therefore Facebook ads offer segmented target audiences with relevant demographics and geographical representations with a high ROI.
Instagram – Incorporate these Instagram tips to boost your e-commerce business with digital marketing.
- Add on “Shop now Instagram Galleries”
- Connect the galleries to your stores’ site
- Viewers directly click on the image and boarded it to your site.
- Post a “Buy now option”
Start with Influencer and Content marketing for sales, backlinks, organic traffic and SEO. Social media marketing aids in boosting e-commerce businesses.
4 – Customer Generated Product Reviews
As per a retailing survey, it was reported that “92% of customers trust a word of mouth marketing more than any other advertising.” Therefore they trust the opinions of other peers more than the brand itself.
However, incorporating user content helps engage and convert viewers more, if you have it in your product listings. Moreover, reported by a London Shoe Retailer, Dune, “82% increase in sales by adding reviews.” This is why these reviews are regarded as credible and reliable.
5 – Personalize Your Brand (Me-Commerce)
In today’s world of digitalization, personalization has become a key resource to gain customer engagement. However, shoppers like getting personal treatment. As to keep them engaged stores can use their names to show them some personal commitment.
- Greet them with names
- Offer coupons
- Provide upsells
- Provide offer related products
- Ask for feedback
- Give discounts and offers
- Send new arrivals
- Keep sending emails on occasions
Some of these sorts keep us connected in their subconscious mindset. It is also, thought that businesses who don’t possess this genre will be out soon from the market.
Get Your Ecommerce Business Boosted
Save your time and resources to get things right in the frame. Don’t risk yourself by developing something grubby. Here forget connected with a professional digital marketing agency Pakistan to boost your e-commerce business with digital marketing. Hence, these strategies need professional personnel to curate and execute.