Meta tags are basically referred to as the small descriptions you write about each of your web pages and which cannot be seen on the actual page but the search engines like Google can scroll through it and determine the exact direction of your webpage. Best SEO meta tags are those which consume accurate keywords and rightfully direct the search engines regarding your web page. Also, they can help you with the ranking as well as be used as the snippets that appear in search results.
An ideal best SEO meta tag usually comprises of a meta title and a meta description. And this blogpost will help you write the best SEO meta tags by featuring all the right tips and tactics.
Tips and Tactics to Write the Best SEO Meta Tags
We all know that SEO is a complicated subject and it’s nearly impossible to become an expert in any of its realms. The moment you think that you’ve nailed a particular domain of SEO, Google announces an update and there you go again to the point you’d started from. The only thing which remains constant in the field of SEO is the updating mechanism. It keeps updating and sending you back to the first step. And so is the case with writing the best SEO meta tags. One moment you believe yourself to be an expert at writing the best SEO meta tags, the next moment you have been pushed back to stage one, and boom! However, there are still some tips and tactics that can help you in the long run and keep contributing to the purpose of writing the best SEO meta tags with a little bit of advancement.
So, just dive in to burst your curiosity!
Stop Limiting Yourself So Much to Specified Character Count –
As per the recent update by Google, the ideal character count for meta descriptions has been stated as 320. The world of SEO has got super excited about the update and a lot of articles are being published discussing the pros and cons of it. However, a lot of SEO experts would tell you that character count really does not matter as much as the quality of your meta description. Because SEO is more about human behavior than the standard character count. You might be able to attain good results by primarily focusing on the ideal character count, however, you can get better by focusing on the quality of your content.
According to a research experiment conducted by SEMrush, the above-made statement was proved right as a meta description exceeding the character count of 320 was ranked higher than those within the limits. The meta description with an exceeding character count was recorded to attain an estimated 36% higher rate of click-throughs in comparison to those with ideal character count. You see, the distance is great. However, if you are still rigid at following a particular standard character count, keeping your description in between 300 to 350 can be really impactful.
Also, because Google keeps updating the ideal character count, it’s always good to keep yourself focused on the quality of your content which remains the highest concern forever.
Keep Your Descriptions Unique and Captivating –
The two adjectives, unique and captivating, are always used when it comes to creating content and so, they are equally important when writing the best SEO meta tags. Ordinary content cannot help you capture any massive audience neither it can satisfy the search engines as of Google. A question might arise in your mind i.e. how to create a meta description that’s not ordinary. Well, the answer is simple, it shall be exciting enough to capture the audience. How to do that? This can totally depend on yours as well as your audience’s perception but still few of the following tips can be catered to when trying to curate such a meta description.
- Try using an active voice in your content. This massively contributes to captivating your audience because the words like you and you never failed to let the audience feel involved and related.
- Make sure that your description is an exact reflection of the content inside your body. Don’t go over the board for making it impactful, instead, keep yourself focused on the purpose of your page.
- Try adding a call to action at the end of your descriptions that rightly push your audience to click through and read your entire blog or webpage, etc.
- Also, keeping your description full focused on what has been talked about in the content is a great way to draw audiences and boost your click-through rates.
Never Forget to Use Your Keywords in Meta Tags –
Meta tags, be it the title or description, shall be infused with an adequate number of keywords. It takes a lot of effort to generate relevant keywords that are both high in search and are easier to rank, and so we use them in every possible part of our content such as seo optimized blogs, articles, web copies, etc. Thus, the biggest mistake we do is to forget to incorporate these keywords into our meta tags despite knowing their significance in SEO. So, the next time you are curating a meta description, do not forget to use your keywords into meta tags and make your way out to be highly ranked.
Do Not Use Duplicated Meta Descriptions –
When you have so many pages linked to your website and that too serving nearly similar purposes, you eventually end up using similar meta descriptions. Though it’s not prohibited by law, using different and unique descriptions for each of your web pages massively contributes to your overall SEO ranking and helps you stand ahead of all the competitors. You can also check for whether or not all your meta descriptions are unique and different using tools such as ubersuggest, etc.
Although Google is always in for updating their policies regarding the SEO, meta tags seem to be a constant part of it and the above-listed tips can surely help you write the best SEO meta tags for your websites and web pages, etc. Also, if you feel incapable of reaching such a level, there are tons of agencies available that offer professional SEO and SEM services on an outsource basis.